Northwest Regional Airlines
Northwest Regional Airlines is a subsidiary company of the Broome Aviation group of companies. The company’s principle Brenton Hanson opened up many of the scenic flight routes flown by numerous operators today in the early 1980’s. As a single aircraft, 1 pilot operation, the company focused on strong customer service values plus extremely high operational and maintenance standards. These same principles are practiced by today’s staff.
The Kimberley’s began to welcome a swell of commercial activity and tourists through the later 80’s and early 90’s. Growing pressure mounted within the tourism and public services to introduce a more efficient mode of transport throughout the Kimberley. An Regular Passenger Transport service (RPT) was established in the late 1990’s, which saw the establishment of the Northwest Regional Airlines (NWRA) brand. As the successful tendee of the RPT service, NWRA flew from Exmouth to Port Hedland, Broome, Fitzroy Crossing and Halls Creek for 4 years and when demand was strong continued through to Kununurra.
The brand was firmly positioned in the East Kimberley, but had to exit the RPT service due to dwindling passenger numbers, a result of increased direct flight services by major RPT carriers to key ports. Major air charter companies outside the Kimberley also began direct flights to mine sites during the boom of the mid 90’s to late 2000’s. This placed enormous financial pressure on future regional RPT contractors.
Local residents, visiting tourists, local commercial and public service officials continue to support Northwest Regional Airlines, recognizing its commitment to stay and support air transport services in the remote Kimberley.